CPA Practice Advisor

MAY 2013

Today's Technology for Tomorrow's Firm.

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WHO'S WHO A D V E R T O R I A WHAT MAKES US DIFFERENT? L If making money was our only goal, AccountantsWorld wouldn't exist. Dear Accountng Professional: To get a perspectve on what we're doing, we have to go back to the late 1990's. That's when we realized the Internet had the power to completely transform the accountng profession. The Internet could give back full control to accountants over two core services—accounting and payroll—that they had lost to competng forces like Intuit and the payroll service bureaus. Furthermore, the Internet could help accountants overcome the challenges they face in their practces like fxing the bookkeeping mess clients make, working long hours, retaining clients, and growing their practces while raising their botom line. Making it happen became our passion! AMONG THOSE The result of this commitment is that with a complete suite of eight best-of-the breed, true cloud solutons, we are helping accountants in a way that no one else can—to harness the power of the cloud and advance their practces. SERVING THE TAX & ACCOUNTING PROFESSION WHAT MATTERS TO US An uncompromising commitment to accountants. For over 25 years our relentless commitment has been to accountants and accountants only, and our only business is making accountants successful. Which means your best interest is our best interest, and that it's imperatve for us to put your success ahead of our own. It's that simple. No one else makes as strong a commitment to the accountng community. Accountants World® Ofering the best solutons at afordable prices. While our solutons are highly functonal and meet the needs of most accountng frms, they are smartly crafed for simplicity. That's why they receive rave endorsements from reviewers and users alike. And we make our solutons so afordable that no accountng frm—no mater how small—is excluded from beneftng from them. At the same tme, many larger frms are both saving tremendously and increasing their productvity, by switching to us from compettors who infate their prices in response to market pressures. ABOUT OUR SOLUTIONS The most important and defining aspect of our Accountant-Centric solutons is that they let you work collaboratvely with your clients while you remain in full command. Our solutons revamp your practce in ways you never thought possible. Accountng Relief. Includes write-up and trial balance for your frm and bookkeeping for your clients. Includes unlimited use by your entre frm and all your clients. Website Relief. Market your practce and strengthen your client relatonships with a powerful, customized, and professional website. 24 May 2013 • www.CPAPracticeAdvisor.com But that's not all.... We give accountants the tools, resources, and support they need to add value to their core services, strengthen their client relatonships, boost their productvity, and thrive. Now accountants are empowered to fght competng forces that are invading their turf—the core accountng and payroll services—and do what's in their and their clients' best interest. We hope what we are doing for the profession appeals to you. And that's why we invite you to explore our products and services—and discover how our solutons can transform your practce. Sincerely, Chandra and Sharada Bhansali Co-founders, AccountantsWorld Helping accountants create stronger bonds with their clients. Our cloud-based solutons, such as Accountng Relief and Payroll Relief, let you work collaboratvely with your clients to help you strengthen your client relatonships. This is in stark contrast to solutons like QuickBooks, which are sold directly to your clients and intentonally designed to weaken your relatonships with clients. Moreover, as your partner we never sell any products or services directly to your clients. That means YOU retain 100% control of your client relatonships. Staying ahead of the curve. In the 29 years that we've been serving accounting professionals, we have always stayed ahead of the competton by identfying emerging technologies and fnding ways to let accountants proft from those technologies. By partnering with us, you will be assured of staying ahead of the curve with intelligent solutons and services. If what maters to us also maters to you, we invite you to partner with us. CyberCabinet. Save tme and money while enhancing client satsfacton with our award-winning online document management system and portal. Payroll Relief. Make payroll processing faster, easier, and more proftable than you ever thought possible. Practce Relief. Track tme and billing, and manage your practce more efectvely. Afer-the-Fact Payroll. Perform payroll compliance faster. Gold Directory Listng. Atract new clients with our premium online listngs. PFP Relief. Ofer personal fnancial planning services.

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