CPA Practice Advisor

FEB 2014

Today's Technology for Tomorrow's Firm.

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January/February 2014 • www.CPAPracticeAdvisor.com 3 2014 READERS' CHOICE AWARDS COVER STORY 16 2014 Readers' Choice Awards: The Most Popular Tech for Professionals By Isaac M. O'Bannon, Managing Editor WEB EXCLUSIVES FEATURES 5 2014: The Year of Your Firm's Website By Gail Perry, CPA, Editor-in-Chief 20 Accounting Firms Keep Morale and Productivity High During Busy Season By Gail Perry, CPA, Editor-in-Chief 21 E-Signatures - The New Normal By Mary Ellen Power VOLUME 24, NUMBER 1 CONTENTS COLUMNS 4 My Perspective: Growing Your Firm: The Value of Building a Connected Brand By M. Darren Root, CPA.CITP, Executive Editor 10 From the Trenches: Backup is Still Important - Options and Strategies By Randy Johnston 12 The Bleeding Edge: The Dark Side of Technology Predictions for 2014 By Dave McClure 15 Marketing in Practice: Easy Marketing Tips for Tax & Accounting Firms During Tax Season By Kristy Short, Ed.D 22 The ProAdvisor Spotlight: It's An App World: Intuit Launches Intuit Apps.com By Taija Jenkins, Assistant Editor 23 Bridging the Gap: 6 Criteria for Cloud Evaluation By Jim Boomer, CPA.CITP Make the Right Software Decision with our Online Buyer's Guide www.CPAPracticeAdvisor.com/directory Exclusive Interview with Gale Crosley www.CPAPracticeAdvisor.com/11302014 2014 PRODUCT REVIEWS 6 Virtual CFO Platforms By Brian Tankersley, CPA.CITP, Technology Editor 5 20 22 16 cpa_3_Contents.indd 3 2/5/14 11:39 AM

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