CPA Practice Advisor

OCT 2014

Today's Technology for Tomorrow's Firm.

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Recently Intuit announced the availability of the new QuickBooks Online Advanced Certifcation. Tell us more about that. We created the QuickBooks Online Advanced Certifcation to provide QuickBooks ProAdvisors the opportunity to increase their expertise so they in turn can help their clients get the most out of their QuickBooks software. This new advanced certifcation will help ProAdvisors further differentiate themselves as a QuickBooks Online expert to their current and prospective small business clients. The exam won't be available until Nov. 5, but ProAdvisors can take the prep course and get access to the exam a full two weeks ahead of everyone else by coming to Intuit's QuickBooks Connect event, Oct. 21-23, in San Jose, CA. The QuickBooks Online Advanced Certifcation course at QuickBooks Connect will be taught by Michelle Long, one of the most infuential, well-known and respected accounting professionals in the industry. This course, held Tuesday, Oct. 21 from 2 -7 pm PT, is a blend of scenario- based situations and complex problem solving using QuickBooks Online. After attending the powerful new course, accounting professionals will be able to manage complex conversions to QuickBooks Online, handle in- depth customization of QuickBooks Online, train clients on the use of advanced features in QuickBooks Online, troubleshoot common data entry errors clients make when using QuickBooks Online and provide Advisory Services to those clients needing additional support. Registration for QuickBooks Connect is $199 and Michelle's QBO Advanced Certifcation prep class is included in the registration cost. Register at http://quickbooks.intuit.com/connect. What other improvements have you made recently to your online products? In a report issued by Intuit and Emergent Research, "Small Business Success in the Cloud," by 2020, 78 percent of small businesses will be fully adapted to the cloud, up from 37 percent in 2014. To help prepare accounting professionals for this massive shift, we have made signifcant improvements to QuickBooks Online Accountant to help deliver even more value to their clients. The QuickBooks Online Accountant's new design helps accounting professionals be more effcient and save time when working with their client's data, gain better insights so they can make relevant actions quickly and let their expertise shine by providing business performance reports to their clients. The new QuickBooks Online Accountant is equipped with tools to help accounting professionals save time and be more effcient. The new Single Client List provides accounting professionals with the ability to view and flter all their accounting and tax clients' books and returns in one click and easily switch accounts without logging out. Additionally, we have made it easier for accounting professionals to collaborate with their employees by adding a Multi-User Access feature including different access permission levels. Managing multiple deadlines and staying on top of important activities has never been easier with Notes & Tasks, a personalized to-do list with reminders in one place. QuickBooks Online Accountant's Wholesale Pricing, which enables you to sign-up a small business client for 50 percent off a QuickBooks Online subscription in perpetuity, makes it easy for accounting professionals to track subscriptions by receiving one single charge every month for all their QBO wholesale clients. Also, built-in features, including payroll, payments and book-to-tax ensure employees are paid in minutes with instant paycheck creation and e-Pay and e-File payroll taxes, clients get paid faster and their QuickBooks data can be automatically mapped to tax lines right inside. What advice can you provide accounting professionals looking to improve their usage of the cloud? Start with one client. Put just one client on QuickBooks Online and see how it goes. Once you do and experience the benefts of working smarter and more effciently, we're confdent that you won't be able to imagine going back to the old way. Thirty-nine percent of new customers in the QuickBooks universe are online-only, a percentage that has grown rapidly in the past three years. Like all technology advancements, the cloud will continue to evolve and change for the better. But it's moving quickly, so accounting frms need to begin to incorporate cloud solutions in their practices and frms to gain effciencies and better serve their clients. Still not convinced? Think about how often your clients interact with their other service providers on-the-go via their mobile devices. Or how often you use your mobile phone to do business and get questions answered. Ask yourself if your frm is part of that solution set and are you best meeting your clients' expectations. On-the-go access, mobile collaboration, convenient and easy-to-use self-service tools are no longer "nice to haves," they are crucial to delivering for your clients. We're here to help you make sure you don't get left behind. October 2014 • www.CPAPracticeAdvisor.com 31 Like all technology advancements, the cloud will contnue to evolve and change for the beter. But it's moving quickly, so accountng frms need to begin to incorporate cloud solutons in their practces and frms to gain efciencies and beter serve their clients.

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