CPA Practice Advisor

APR 2015

Today's Technology for Tomorrow's Firm.

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ADVERTORIAL AMONG THOSE SERVING THE TAX & ACCOUNTING PROFESSION XERO 101 Green Street San Francisco, CA 94111 e-mail: PartnerTeam@xero.com Website: www.Xero.com/Partners Sign up for free: www.Xero.com/Partners/signup COMPANY OVERVIEW Xero is beautiful, easy-to-use online accounting software for accountants and small businesses. The company has 400,000 paying customers in more than 180 countries. Xero seamlessly integrates with over 350 third-party tools, and was recently ranked No. 1 by Forbes as the World's Most Innovative Growth Company. XERO AND THE CLOUD Born in the cloud, Xero transforms how accountants and small businesses work together. Using an online single ledger, Xero improves effciency and reduces time spent on data entry. The result is increased capacity to take your practice wherever you want to go – attract new clients, streamline processes or add a new service offering. PARTNER TOOLS AND SOLUTIONS The Xero Partner Program contains tools to help you grow and manage your practice – and best of all – it's free. • MY XERO Available only to accountants and book-keepers, My Xero is our online platform for advisors. My Xero organizes, tracks and connects you to your Xero client fles – plus includes exclusive pricing plans, conversion tools and internal frm reporting. • PRACTICE STUDIO Built to work together, Xero Practice Studio is a collection of cloud solutions that share data to streamline an accounting frm's core activities, including: • Quoting • Time sheets • Invoicing • Reports & compliance This toolset reduces administrative workload and improves your visibility into productivity and proftability. Xero Practice Studio is complimentary for Partners with status. BENEFITS Our Partners mean the world to us, and so Xero provides best-in-class tools, top-notch support and extensive training to support your success. • FREE SOFTWARE Gone are the days when you and your clients had to buy and maintain software to produce the same set of books. With Xero's single ledger it's just one system – and for you, it's free. • UNLIMITED SUPPORT Our team of experts is available 24/7 by email to help with everything from converting a client to getting set-up. Plus, we have an active online community and Help Center. • EDUCATION FOR YOU Xero Education guides you on every step of your journey as a Partner. Videos, webinars, self-paced learning and more. All tailored to your role. • A TRUE PARTNERSHIP Our advisor-centric model puts you front and center. We have an exceptional track record of listening and delivering new features and product updates based on input. 34 April 2015 • www.CPAPracticeAdvisor.com

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