May 2015 • www.CPAPracticeAdvisor.com 3
Non-Profit
Organizations
WEB EXCLUSIVES
VOLUME 25, NUMBER 4
CONTENTS
Check Out Our Online Product & Service Guide
www.CPAPracticeAdvisor.com/directory
6 Easy Steps to Help You
Network Like a Star
www.CPAPracticeAdvisor.com/12071285
COVER STORY
14 Why CPAs Should Embrace
Mobile Marketing
By Becky Livingston
2015 PRODUCT REVIEWS
8 2015 Review of Nonprofit Accounting Software
By Mary Girsch-Bock
COLUMNS
4 From the Editor: "Where Do I Start?"
By Gail Perry, CPA, Editor-in-Chief
6 From the Trenches: How to
Help Your Not-For-Profit Clients
By Randy Johnston
15 Marketing In Practice:
Great Storytellers Get the Girls
By Kristy Short, Ed.D
20 Technology In Practice: 10 Lean
Six Sigma Audit Consideration
By Roman Kepczyk, CPA.CITP
25 Bridging the Gap: Is Your Firm
Using Electronic Signatures
By Jim Boomer, CPA.CITP
FEATURES
16 A Year in the Life of a SALT Accountant:
Negotiating SALT Credits and Incentives with
Multiple States and Localities
By Kevin Kennedy, CPA, JD
17 3 Tips to a Better SALT Engagement Letter
By Gail Perry, CPA, Editor-in-Chief
18 A Year in the Life of a Payroll Accountant:
How to Market to Payroll Clients
By Taija Jenkins, Assistant Editor
19 Helping Your Clients Plan for Retirement
By Taija Jenkins, Assistant Editor
22 Great Practices: An Accountant Testifies to
the Profitability of Forensic Accounting
By Kristy Short, Ed.D
24 The ProAdvisor Spotlight: QuickBooks Workhub
Helps Accountants & Small Business Owners
Streamline Business Management
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