CPA Practice Advisor

MAY 2015

Today's Technology for Tomorrow's Firm.

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May 2015 • www.CPAPracticeAdvisor.com 3 Non-Profit Organizations WEB EXCLUSIVES VOLUME 25, NUMBER 4 CONTENTS Check Out Our Online Product & Service Guide www.CPAPracticeAdvisor.com/directory 6 Easy Steps to Help You Network Like a Star www.CPAPracticeAdvisor.com/12071285 COVER STORY 14 Why CPAs Should Embrace Mobile Marketing By Becky Livingston 2015 PRODUCT REVIEWS 8 2015 Review of Nonprofit Accounting Software By Mary Girsch-Bock COLUMNS 4 From the Editor: "Where Do I Start?" By Gail Perry, CPA, Editor-in-Chief 6 From the Trenches: How to Help Your Not-For-Profit Clients By Randy Johnston 15 Marketing In Practice: Great Storytellers Get the Girls By Kristy Short, Ed.D 20 Technology In Practice: 10 Lean Six Sigma Audit Consideration By Roman Kepczyk, CPA.CITP 25 Bridging the Gap: Is Your Firm Using Electronic Signatures By Jim Boomer, CPA.CITP FEATURES 16 A Year in the Life of a SALT Accountant: Negotiating SALT Credits and Incentives with Multiple States and Localities By Kevin Kennedy, CPA, JD 17 3 Tips to a Better SALT Engagement Letter By Gail Perry, CPA, Editor-in-Chief 18 A Year in the Life of a Payroll Accountant: How to Market to Payroll Clients By Taija Jenkins, Assistant Editor 19 Helping Your Clients Plan for Retirement By Taija Jenkins, Assistant Editor 22 Great Practices: An Accountant Testifies to the Profitability of Forensic Accounting By Kristy Short, Ed.D 24 The ProAdvisor Spotlight: QuickBooks Workhub Helps Accountants & Small Business Owners Streamline Business Management 14 6 20 22 24

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