CPA Practice Advisor

APR 2012

Today's Technology for Tomorrow's Firm.

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FOCUS ON YOUR FIRM Facebook is a Ripe Marketing Opportunity for Accounting Firms We're all on Facebook. Professional and personal acquaintances are much more likely to friend you on Facebook than to "Like", "Follow", "Link" - or whatever the parlance of any other network. If you and your business aren't on Facebook, you're among the minority. So, as advertising channels go, you've got a bet er chance of reaching your audience on Facebook than by advertising on all three major broadcast television networks back in 1962. Unfortunately, many marketers make the mistake of thinking that Facebook is only good for consumer marketing. It's not! T ink about it... You're on Facebook, right? Do you ever see any ads that are professionally relevant? For the sake of background, let's look at the numbers. According to the website Check Facebook (www.checkfacebook.com) there are 833,145,160 people on the social networking site. In the United States alone that number is nearly 156 million. So, if you think about it, more than half of the United States is on Facebook, they're supposed to be over 13 and must be connected to the internet. 16 April 2012 • www.CPAPracticeAdvisor.com Put your business on Facebook When you begin to create your page (www.facebook. com/pages/create.php), select Local Business, allowing you to set an address for a local citation. Aſt er set ing a profi le picture and fi lling out your page's "About" section with relevant information, you can set the URL for your business page. T is simple process gives you a blank page for your business. Aſt er a brief tour, Facebook invites you to share your hard work. But wait! Without any content, the barren page is hardly "likeable." A lit le work can go a long way to making your

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