April 2016 • www.CPAPracticeAdvisor.com 3
VOLUME 26, NUMBER 3
COVER STORY
5 Marketing to the New Boom
By Kristy Short, Ed.D
COLUMNS
4 From the Editor: Accounting Firms and the Art of
Marketing
By Gail Perry, CPA, Editor-in-Chief
6 From the Trenches: Practice Management - An
Opportunity to Grow
By Randy Johnston
34 Bridging the Gap: Collaboration + Leadership =
Success
By Jim Boomer, CPA.CITP
FEATURES
12 2016 Who's Who Among Those Serving the
Tax & Accounting Profession
25 The ProAdvisor Spotlight: Advocating for Small
Businesses Everywhere
26 A Year in the Life of a SALT Accountant: How
to Maintain Internal Controls
for Sales and Use Taxes
By Ken Berry, J.D. - CPA Practice Advisor Tax
Correspondent
27 A Year in the Life of a SALT Accountant: Sales
Tax Record Keeping Requirements for Retailers
By Ken Berry, J.D. - CPA Practice Advisor Tax
Correspondent
28 Apps We Love: News & Information Apps
By Gail Perry, CPA, Editor-in-Chief
30 Successfully Navigating Workplace Safety
Issues in 2016
By Richard D. Alaniz
32 A Year in the Life of a Payroll Accountant:
Equal Pay Becomes More Complicated
for Employers
By Richard D. Alaniz
33 A Year in the Life of a Payroll Accountant:
What to Do When Employee Withholding Is
Incorrect
By Gail Perry, CPA, Editor-in-Chief
2016 PRODUCT REVIEWS
8 Practice Management Systems
By Mary Girsch-Bock
20 2016 Reviews of Professional
Tax Compliance Systems
By Isaac M. O'Bannon, Managing Editor
CONTENTS
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5
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26
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28
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34
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12
Check out our Product & Service Guide
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Accounting Firms Get an "F"
for Phone Skills
www.CPAPracticeAdvisor.com/12183569
Which States Have Highest Rates
of IRS Tax Audits?
www.CPAPracticeAdvisor.com/12190608
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