Today's Technology for Tomorrow's Firm.
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14 July 2016 • www.CPAPracticeAdvisor.com FEATURE Depending on who you ask, you'll likely get a variety of different answers. But regardless of where you fall on this question, when you con- sider that 57 percent of women par- ticipate in the labor force, the question should actually be, "How do we support women who have determined that they can have a family and continue their career aspirations?" Based on my years of experience balancing two children, owning a small business and working in the accounting space, I've learned a few lessons along the way that have helped me answer this question. Know your breaking point Despite all the amazing work we're already accomplishing, many women oen (wrongly) feel that they aren't excelling, both in their professional or personal lives. It's therefore critically important that you periodically take stock of all that you are doing so that you don't tip overboard. Start by making sure you have blocked out the time you need for your family and for your own health and wellness. If you aren't geing it, speak up! Bring your family into the fold and have an open and honest conversa- tion about what you need to stay grounded. As a working mom, having these types of conversations has allowed me to involve my children and husband in my career and, in turn, earn their support. At the same time, this two-way dialogue helps me to understand their wants and needs. But the conversation can't stop at home. Women need to be transparent in the workplace, especially in accounting where per diem work is common. For example, if you have an arrangement with your employer that you only work 20 hours, be strong in that agreement. If clients email you on your day off or partners call you about certain files, don't overlook this. Talk with your employer about whether you'll be taking an additional day off or if you will be paid extra. You won't know until you ask. Identify supportive peers within your business Having a few friends at work can make stressful days easier, especially dur- ing busy times like tax season. But to truly thrive, women need more than a friend, they need a supportive network. W hat comprises a supportive network? I recently aended a lecture at the CalCPA Women's Leadership Forum by Joanne Cleaver of Wilson-Taylor Associates. As Joanne explained, a supportive network begins with a mentor. A mentor is someone who is with you in the trenches and who can provide emotional support when things get tough. A supportive network also mandates a coach, otherwise known as someone who can give you professional feedback. W hether offering suggestions on how to improve a presentation or tips for beer wrapping your arms around a complicated technical skill, a coach provides honest and constructive criti- cism that helps you grow as a professional. e third component of a supportive network is a sponsor. Ty pically, a professional sponsor is a senior executive willing to root for you at the man- agement level and will help identif y opportunities to advance your career. A career sponsor, as well as a mentor or coach, doesn't necessarily have to be another woman. Rather, the sponsor just needs to be someone who believes in you as a professional. Find an outside peer group Women in the accounting profession are fortunate in that there are a variety of professional organizations in the industry that are commied to support- ing women in the workplace. e A merican Woman's Society of Certified Public Accountants (AWSCPA), for instance, offers resources for all stages of an accounting career. e A ICPA's Women in the Profession portal offers live events and webinars, as well as a variety of other tools and information, to help with the retention and advancement of women in accounting. Based on your location, many state CPA societies and industry-agnostic organiza- tions also sponsor women-lead councils or forums that can provide resources. Regardless of the organization, it's not enough just to join. Rather, you need to actively engage in these organizations in order to reap the benefits. Aend lectures. Participate in networking events. Go to conferences. Only then will you be able to build a supportive network and a safe space where you can test ideas and collaborate together. One size does not fit all ere is no cookie cuer female accountant. We're all unique and have our own goals and aspirations. So whatever they might be, it's important to understand the power of advocating for yourself, arming yourself with the appropriate resources and knowing that you have a team of female professionals who have your back. Amy Veer, CPA.CITP, CGMA (@AmyVeerCPA) is Xero's Global Vice President, Education & Head of Accounting , USA. By Amy Vetter, CPA.CITP, CGMA How We Can EMPOWER FEMALE ACCOUNTANTS Who Want It All Who Want It All N C an women do it all?