CPA Practice Advisor

JUL 2016

Today's Technology for Tomorrow's Firm.

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July 2016 • www.CPAPracticeAdvisor.com 3 VOLUME 26, NUMBER 6 COVER STORY 7 Ten Tips for Accounting Firm Websites By Sandi Leyva, CPA COLUMNS 4 From the Editor: New York Show Focuses on CPA Relevance By Gail Perry, CPA – Editor-in-Chief 5 From the Trenches: Change for Change Sake? Or ROI? By Randy Johnston 21 Bridging the Gap: Does Your Firm Have Technical Debt? By Jim Boomer, CPA.CITP, CGM A FEATURES 12 A Year in the Life of a Payroll Accountant: Are Your Firm's and Clients' Social Media Policies Legal? By Richard D. Alaniz, J.D. 13 SMB Owners Fret Over Finding, Keeping and Growing Top Talent By Isaac M. O'Bannon, Managing Editor 14 How We Can Empower Female Accountants Who Want It All By Amy Vetter, CPA.CITP, CGM A 15 3 Tax Tips for Millennials By Jon Baron 16 When, How, and When Not To … Rehire Former Employees By Paul McDonald 17 The ProAdvisor Spotlight: QuickBooks Connect The ProAdvisor Spotlight: QuickBooks Connect 2016: Connecting Accountants, SMBs, The Self- Employed and Developers 18 A Year in the Life of a SALT Accountant: New Fiscal Year Brings Sales Tax Changes Across the Country By Gail Cole 19 The Secret Lives of Accountants By Gail Cole 2016 PRODUCT REVIEWS 8 Website Builders for Accounting Firms By Mary Girsch-Bock CONTENTS PAGE 7 PAGE 13 PAGE 5 PAGE 19 PAGE 21 Check out our Product & Service Guide www.CPAPracticeAdvisor.com/directory 5 Tips & Tools for Accounting Firm Marketing www.CPAPracticeAdvisor.com/12229534 Audits & Notices: Representing a Client Before the IRS www.CPAPracticeAdvisor.com/12229585 WEB EXCLUSIVES

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