Today's Technology for Tomorrow's Firm.
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2013 2012 EXECUTIVE PREDICTIONS YEAR IN REVIEW & The Accounting Profession Will Become More Rewarding and Relevant You should be proud to be a member of a noble profession. And yet, over the years accounting practices have been marginalized. Most accountants feel the profession is not as rewarding as it deserves to be. Why? Te primary reason is that the accounting profession is under constant atack from external forces. Mega-corporations have invaded accountants' core services—tax, accounting and payroll—thus hurting accountants on every front. You know which mega-corporation is relentlessly penetrating deeper and deeper into every core service with a single focus: to dominate every service in every way, using every means, regardless of the damage done to accounting practices. Tis mega-corporation has taken control of client accounting and pushed accountants to the sideline so accountants have to play by its rules. And now it is going full force to take control of payroll services. But that's not all…. Accountants have not only lost control of their core services; they have also compromised their most precious business asset—their client relationships. Your clients are now also the customers of these mega-corporations, and you are their com- petitor. And these corporations must do everything to increase their influence on your clients and weaken your importance. Don't blame the corporations. Tey're not in business to serve THE BHANSALIS Founders, AccountantsWorld Dr. Chandra Bhansali and his wife Sharada are working tirelessly and continuously to help you reshape the successful future of your practice. They gave up a lucrative tax software business to create the cloud-based Accountant-Centric solutions. Under their leadership, the highly motivated, committed and talented AccountantsWorld team has performed more exemplary pioneering work in cloud-based solutions for accountants than any other company—including multi- billion dollar corporations. For their important contributions to the accounting profession, Dr. Bhansali has been named one of the "100 Most Influential People in Accounting" by Accounting Today for 10 years running, and Sharada Bhansali has been selected as one of the "25 Most Powerful Women in Accounting" by CPA Practice Advisor in 2012. 888.999.1366 Please visit www.AccountantsWorld.com to learn more about its complete suite of eight fully integrated and groundbreaking Accountant-Centric solutions. your interests. Tey exist solely to raise their shareholders' value. And they're doing a great job of it—at your expense. In the past there was nothing you could do about it. But now accountants are fighting back. Tousands have already regained control of client accounting, raised their status, created stronger bonds with their clients, and are doing what's best for their clients and their practices. And that just the beginning for a beter, brighter future for the accounting profession. THE KEY TO THIS TRANSFORMATION IS: THE ACCOUNTANT-CENTRIC PARADIGM One of the most important developments for the profession in decades, the Accountant-Centric premise lets you and your clients work together while you play the leading role, driving your client engagements as a project leader and advisor. As a result, you can now establish a true advisory role for yourself—exactly what you want to do, and what your clients want from you. Tis new paradigm puts YOU back in the driver's seat, and lets YOU fend off atempts to invade your turf by any mega-corpora- tion, no mater how powerful. WHAT MAKES THIS POSSIBLE? Te power of the Internet and the collective effort of accountants. Te most important advantage of the Internet is that it lets you work collaboratively with your clients— a very powerful weapon in your arsenal, and something you could never do before. Second, it levels the playing field by giving you access to the computing power that only mega-corporations had in the past. For example: a cloud-based Accountant-Centric payroll solution gives you access to the same processing power that only the payroll service bureaus once enjoyed. Now you can easily offer highly profitable payroll services without compliance headaches. Tat's how you eliminate the need to share your clients with any potential competitor and create stronger bonds. Accountant-Centric accounting solutions include everything you and your clients need. Tey let you customize the system for each client. Tey eliminate such problems as the bookkeeping messes clients make, cumbersome file transfers, working with different version of G/L systems, and more. Tey let you become a virtual controller and help clients manage their business finances effectively. Tey make you a valued business advisor. Most important, true Accountant-Centric systems are sold exclusively to accountants, who can best decide how to use them. By eliminating the need for clients to buy a standalone third-party G/L system, you're eliminating a potential competitor and you fully protect your client relationships. Te moment has arrived, and accountants finally understand they can regain control of their core services, raise their prominence, and make their practices more rewarding. All this, by joining the new Accountant-Centric movement. ABOUT ACCOUNTANTSWORLD: Taking full advantage of the unprecedented power of the Internet for over a decade, AccountantsWorld has been developing a new class of cloud-based solutions Accountant-Centric solutions that will have a major impact on the accounting profession. The foundation of these Accountant-Centric solutions is that they let accountants work collaboratively with their clients while accountants remain in full command. Tis paradigm shiſt has a tremendous, positive impact on accounting practices. It lets accountants create stronger bond with their clients, become valued advisors, and turn commodity services into a highly rewarding enterprise. 16 December 2012 t www.CPAPracticeAdvisor.com