Today's Technology for Tomorrow's Firm.
Issue link: https://cpapracticeadvisor.epubxp.com/i/94658
2013 2012 EXECUTIVE PREDICTIONS YEAR IN REVIEW & Emerging Technologies Transform the Profession Not all time in life is equal. In the book Great by Choice, noted Business Expert and Author Jim Collins notes that there are times in life when the confluence of certain circumstances make some points in time an 'unequal moment' – a moment that presents an opportunity like no other. As 2012 ends, CCH believes that the unequal moment is approaching in the tax and accounting profession. Te trends that have developed over the past few years are now converging to create this unequal moment in the profession that delivers opportunities for working in new ways and serving clients beter than ever. Te confluence of circumstances that have created this sig- nificant moment are: Clients' Needs and Expectations: Te changing definition of what people overall, and your clients specifically, value in service - including self-service through web sites and portals; easy access TERESA MACKINTOSH Executive Vice President & General Manager of Tax Teresa Mackintosh is CCH's Executive Vice President & General Manager of Tax. As the head of CCH's largest business serving tax professionals with innovative and customer- focused solutions, Mackintosh leads CCH's Tax Product Development, Tax Technology, Product Management, Sales and Tax Opera- tions. An experienced leader with more than 16 years in the information, technology and software industries, Mackintosh has held numerous executive leadership positions in strategic marketing, product manage- ment and business development. At CCH, Mackintosh is driving the delivery of new and enhanced tax solutions, including cloud and mobile solutions, to ensure that CCH customers in firms of all sizes serve their clients best. She is consistently recognized as one of the Top 100 Most Influential People in Accounting and a Top 40 Under 40 leader in the profession, and has been recognized as one of the top 25 most powerful women in accounting. t CCHGroup.com 20 December 2012 t www.CPAPracticeAdvisor.com 2013 PREDICTIONS Looking ahead to 2013, CCH believes four emerging technologies will gain greater momentum to drive transformation in the profes- sion. Tese are: Cloud; Mobile; Social Media; and Big Data. Professionals will begin to use Big Data analytics to gain a far greater understanding of clients' needs. With cloud, mobile and social media, you'll be connected with clients 24x7, allowing for real-time, anytime, anywhere collaboration and services. Tese capabilities are at the core of what your clients expect today. By leveraging cloud and mobile technologies, you can get closer to your clients and become a more relevant and valued partner in their success. Always connected; always there for them. CCH has invested significantly in these technologies and offers solutions that you can put to use immediately. CCH's cloud solutions now fully available include ProSystem fx Document, Scan, Portal, Workstream, Practice, with Tax SaaS being used by early adopters of the solution. Additionally, CCH's Open Integra- tion Platform leverages the cloud to offer the next level of integrated solutions, where firms can bring together the best applications from different sources to support workflows. CCH also offers cloud-based mobile applications for quickly accessing research information, client information and the e-filing status of tax returns. Today, you can literally access your entire IntelliConnect research library through CCH Mobile on a tablet and smartphone. CCH now also offers Mobile Electronic Filing Status, available on the iPhone and Android phone and iPad, Android and Windows tablet. Mobile ELF enables you to check e-filing status on a mobile device wherever you are. CCH also offers ProSystem fx Mobile, which delivers in one place capa- bilities from three solutions – CCH's Common Database, Docu- ment and Portal. CCH will have this application released in the Apple and Android marketplaces for the upcoming tax season. In 2013, and beyond, CCH will continue to invest and innovate to deliver new solutions in the important areas of cloud and mobile, as well as social media and big data, to ensure profes- sionals have the solutions they need, as the world around us changes. For more information on the impact of technology on the profession, and what's ahead, please read the new CCH 2012 Technology Survey at CCHGroup.com/TechnologySurvey. ABOUT CCH, a Wolters Kluwer business CCH, a Wolters Kluwer business (CCHGroup.com) is a leading global provider of tax, accounting and audit information, soſtware and services. It has served professionals since 1913, and today offers the leading cloud, mobile and integrated workflow solutions that help professionals advance their business through increased efficiency and profitability, while strengthening client relationships and services. CCH's award-winning solutions are delivered in a wide range of media, including cloud and mobile applications, to ensure professionals can serve their clients anywhere, anytime. Among CCH's market-leading solutions are the ProSystem fx® Suite, CCH® IntelliConnect®, CCH Mobile™, ProSystem fx® Mobile, Accounting Research Manager® and the U.S. Master Tax Guide®. For more information about CCH, please visit CCHGroup.com. to you and their information; and the ability to collaborate with you; Dynamics of the Profession: Te slowly recovering economy and continued pressure on profitability creates the requirement for higher efficiency, and also new ways to find and serve clients, including clients across the country and around the world; and Available Technologies: Digitized and automated workflows further enabled by cloud and mobile are creating new ways of working, while also meeting the needs of how your clients want to work with you today. As we look to 2013, more firms will be asking themselves the question of how they will make the most of this moment. And, technology will be an important part of the answer. Technology, applied to the right processes and workflows, supports firms' highest level of productivity, and directly enhances your client relationships.