CPA Practice Advisor

OCT 2018

Today's Technology for Tomorrow's Firm.

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OCTOBER 2018 ■ www.CPAPracticeAdvisor.com 3 OCTOBER 2018 VOLUME 28 NUMBER 9 CHECK OUT OUR PRODUCT & SERVICE GUIDE www.CPAPracticeAdvisor.com/directory IRS WARNS OF HURRICANE CHARITY SCAMS www.CPAPracticeAdvisor.com/12430480 3 ESSENTIALS FOR BUSINESS TRANSFORMATION www.CPAPracticeAdvisor.com/12429721 TAX LEADERS PLAN TO EMBRACE INNOVATION TO COPE WITH REFORM www.CPAPracticeAdvisor.com/12429781 4 MARYLAND CPAS HONORED AS "WOMEN TO WATCH" www.CPAPracticeAdvisor.com/12430934 TAX REFORM 2.0 WOULD MAKE SOME CUTS PERMANENT www.CPAPracticeAdvisor.com/12426352 WEB EXCLUSIVES 22 41 6 ISSUE FOCUS: CLOUD ACCOUNTING 8 Streamlined Workflow & Automation: Two Important Benefits of the New Cloud By Chandra Bhansali, Ph.D. 9 You, Your Clients, And the Cloud By Robert Israch 22 Cloud Vendors to Know SPECIAL FEATURE 10 40 UNDER 40 AND 20 UNDER 40 SUPERSTARS By Isaac M. O'Bannon, Managing Editor 2018 PRODUCT REVIEWS 13 WEBSITE BUILDERS By Mary Girsch-Bock 16 CLIENT PORTALS By Mary Girsch-Bock 32 HOSTING PROVIDERS By Mary Girsch-Bock COLUMNS 4 FROM THE EDITOR: Survival Tips for Fall Busy Season By Gail Perry, CPA, Editor-in-Chief 6 FROM THE TRENCHES: The Why & How of Bots for Accounting Firms By Randy Johnston 29 THE STAFFING & HR ADVISOR: How to Attract, and Keep, Top Performers at Your Firm By Paul McDonald 31 MARKETING IN PRACTICE: Building a World Class Marketing Culture Part 3: Rhythm and Habits By Kristy Short, Ed.D 37 THE 21ST CENTURY ACCOUNTANT: 5 Challenges Faced by CPA Firms & Strategies to Address Them By Brian F. Tankersley, CPA, CGMA 41 THE LABOR LAW ADVISOR: Meeting the Millennial Challenge By Richard D. Alaniz, J.D. 43 THE MILLENNIAL ADVISOR: Why Your Firm's Business Development Efforts Fail By Garrett Wagner, CPA.CITP 47 BRIDGING THE GAP: IT Planning for Mergers & Acquisitions By Jim Boomer, CPA.CITP FEATURES 18 APPS WE LOVE: House & Home By Gail Perry, CPA, Editor-in-Chief 19 THE PROADVISOR SPOTLIGHT: Tax Reform and How it Affects You and Your Clients A YEAR IN THE LIFE OF A PAYROLL ACCOUNTANT: 38 Pros & Cons of Biweekly vs. Semimonthly Payroll By Rachel Blakely-Gray 39 The Case for a 4-Day Work Week By Isaac M. O'Bannon, Managing Editor BUILDING YOUR NICHE PRACTICE: POLITICS 34 9-Step Marketing Process to Gain Political Clients By Becky Livingston 34 Accounting for Political Contributions By Gail Perry, CPA, Editor-in-Chief SALES TAX COMPLIANCE: 20 The Supremes, Wayfair & Taxes: What Startups Need to Know By Anjum Tunuli 21 6 Types of Services Subject to Sales Tax By Mike Plaster CHANNELS 36 SMALL BUSINESS 40 TAXES 42 ACCOUNTING & AUDIT 44 FIRM MANAGEMENT 45 PAYROLL Cloud Computing 2018

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