26 VOLUME 21, NUMBER 6 22
EASY AS
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CONTENTS COVER STORY
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TAPPING INTO THE PAYROLL REVENUE STREAM By Kristy Short, Ed.D
COLUMNS
3 My Perspective: Online vs. Face Time: Which Reigns Supreme? By M. Darren Root, CPA.CITP, Executive Editor
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Tips & Tricks: Is the Virtual Practice Model Right for Your Firm? By Isaac M. O'Bannon, Technology Editor
21 From The Trenches: Websites: Your New Front Door By Randy Johnston
23 Marketing In Practice: Marketing from Square One By Kristy Short, Ed.D
ON THE WEB
Behind The Scenes: What Today's Most Trusted Advisor Needs to Know By Jim Baker, Publisher www.CPAPracticeAdvisor.com/10346655
Webinar: Mobile & Online Expense Mgmt. – Oct. 18 http://www.cpapracticeadvisor.com/webcast/concur2
Take our Productivity Survey www.CPAPracticeAdvisor.com/productivity-survey
Check out our Online Buyer's Guide www.CPAPracticeAdvisor.com/directory
Share Your Thoughts on our Blog www.CPATechViews.com
4 October 2011 • www.CPAPracticeAdvisor.com 15
24 The Sage Perspective: The Sage Business Intelligence Revolution By Brian Tankersley, CPA.CITP, Technical Editor
26 Business In Practice: Someone Knocking at the Door? By Rene Lacerte
34 The Change Agent: 6 Key Senses to a New World of Creative Service By Jason Blumer, CPA.CITP
FEATURES
20 5 STEPS TO MARKETING YOUR FIRM By Brian Swanson
22 7 EASILY MISSED SEO OPPORTUNITIES By Justin Spencer
32 CREATIVITY AT WORK: A DIFFERENT KIND OF AUDITOR, A DIFFERENT KIND OF FIRM By Isaac M. O'Bannon, Technology Editor
PRODUCT REVIEWS 8
15 7 Things to Consider for Year-End Reporting
Time is Money: 9 Products to Help Improve Your Revenue Stream
27 10 Tools for Building a Better Website Have you taken the
Reader's Choice survey yet? Voting closes on October 25
www.cpapracticeadvisor.com/ awards/readers-choice/
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SCAN A TAG Hold your smartphone's camera over a tag and – voila! – you'll be on your way!
1 - 2 - 3!! 1
ON YOUR MARK Download a free QR Code Reader app (such as i-nigma QR Code or Qrafter).
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GET SET Open the QR Code Reader and look for the tags in this issue (pages 2 & 36). Here's a sample that will let you connect with us on Facebook.