CPA Practice Advisor

JAN 2012

Today's Technology for Tomorrow's Firm.

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WHERE DOES YOUR FIRM STAND? Jennifer Pierce Cook, CPA and Kathryn Gupton, CPA, Partners, Hardee Accounting. (Photo by Kelly Goad) works about 60 hours per week. She says the fi rm added a seasonal staff er last year to help with administrative functions, and this year will be adding one more. T e fi rm will also be implementing training sessions to help get all employees ramped up for busy season. Jennifer's interest in accounting may be hereditary, as she follows in the footsteps of her mom, who con- tinues as a bookkeeper at a local business, her father, who owned and managed a nursing facility, and her grandfather, who was a successful banker. But following the family trend wasn't her original plan in college. Instead, Jennifer and her then-boyfriend Gavin (now her husband) had started toward degrees in music before she changed to accounting and he changed to economics, which has led to his career as an analyst for a managed care organization. T e Cook family, which includes two year-old son Pierce, lives in nearby White House, Tennessee, and is still involved in some recreational music. In early December, Jennifer was one of the featured singing and dancing performers in "A Night of Broadway," a revue put on by the Willow Oak Center for Arts and Learning (www.WillowOakArts.org) that included performances from "Les Miserables," "T e Phantom of the Opera," and other notable musicals. T e rest of her time is spent enjoying time with her family, which is the most important thing she works for. What We've Learned (an interesting stat) PRODUCTIVITY SCORE AVERAGES Regarding wireless in the offi ce: Over one-third of fi rms indicate that they provide wireless access in their offi ces. Unfortunately, 10% don't seem to encrypt and/or hide the SSID. Take the productivity survey today at www.CPAPracticeAdvisor.com/productivity-survey PRODUCTIVITY. The Productivity Survey.v2 includes a series of updated questions to measure your  PK³Q NPMBSARGTGRW ?LB adoption of technology. PERFORMANCE. $?AF  PK AMKNJCRGLE RFC Productivity Survey.v2 receives its own individualized report with correlations between overall productivity ?LB ?AACNR?LAC MD CÄ AGCLR processes and technology solutions. PROFITABILITY. Each individual report includes suggestions for improving the NPMBSARGTGRW GL WMSP  PK 6GRF increased productivity, your  PK A?L KCCR RMB?W³Q BCK?LBQ of producing more with less.

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