CPA Practice Advisor

FEB 2012

Today's Technology for Tomorrow's Firm.

Issue link: https://cpapracticeadvisor.epubxp.com/i/53322

Contents of this Issue

Navigation

Page 6 of 30

Education is Key A key ingredient of any successful business venture is education. Life-long learning is a commitment business owners make if they are to stay ahead of technology, trends, and set them- selves apart from the competition. Christensen is a believer in consis- tently enhancing the way you do business. "My father was always working to improve his company's operations, and that's the message I pass on to my clients. To stay ahead of change, you have to do your homework…you have to continually educate yourself." scheduled for a closed-circuit session that will air to IMA members across Iowa." Christensen plans to expand his speaking circuit as Whiteboard con- tinues to grow. "I look forward to building a nationwide speaking circuit and providing sound educational material to business owners." Wrap it Up in a Bow Whiteboard Business Partners appears to cover all the bases in relation to business coaching and training. And for the small business owner, it's a dream come true to have all this expertise under one roof. Christensen not only off ers detailed IMA Speakers, 2011 As Whiteboard's leader, Christensen is dedicated to being an educational source. He facilitates sessions on a number of timely business-related topics. "I'm scheduled in February to present a session on the "Mobile Offi ce" to members of IMA [Institute of Management Accountants]. I'm also accounting and bookkeeping support, but also insight on IT issues, hands-on experience using the latest and greatest accounting-focused Cloud solutions, and a background in strategic business planning. Having developed his own proprietary business framework, T e Whiteboard Business Blueprint, the value of WBP's services is further elevated. Throw in Christensen's dedication to educating his clients and all that is missing is the bow. Just out of the gate in 2011, Christensen admits to having obstacles to overcome as he grows the White- board brand. Nonetheless, at present, it appears that Whiteboard Business Partners has a unique off ering and is off to a great start. Kristy Short, Ed.D Kristy is a partner in RootWorks Communications (RootWorks. com) and president of SAS Communications 360 (SAScommunications360.com) — fi rms dedicated to providing practice management education, branding, marketing, and public relations services to the accounting profession. She is also a professor of English and marketing at University of Phoenix and Cleary University. You can reach her at kristy.short@cpapracticeadvisor.com. If you'd like us to consider sharing your fi rm's story of innovation in a future issue, go to www.CPAPracticeAdvisor.com/great-practices and complete the short form. We'd love to hear from you. MY STORY Short Bio Dallon Christensen brings the best of creativity and business together for entrepreneurs and professionals look- ing to do business in a different way. Dallon has followed a traditional ca- reer path for much of his career and has enjoyed challenging the status quo and implementing new ideas ev- erywhere he has been. As a business coach, Dallon takes his experience with traditional corporate life and in- fuses his own creative ideas and skills to help his customers create a new type of work. Dallon's background is in fi nance and operations, but he has worked best when challenged to fi nd new and creative solutions to tough business problems. Dallon is a nation- ally-recognized speaker and writer on business and entrepreneurship topics and is an endorsed coach in Dan Miller's 48 Days Coaching Program. The Long Version I am a small-town, Midwest native and the son of a small business executive who has helped grow a small seed-corn company into a well- respected regional agricultural organi- zation. Growing up, my dad always was showing me new things he was doing and improvements to how his company was doing business. That education has always stayed with me, and I want to help other businesses the way my dad has helped his com- pany for so many years. That's why I have such a passion for transforming businesses. Your business is one of the biggest invest- ments you will ever make. You spend so much time, money, and energy making it happen. However, you need to bring the best of your creativity to your work each day. You also need to develop the right business activities to ensure long-term success. I bring the best of creativity and business together to transform your work into a profi table business that you enjoy. My experience with companies from less than $1 million in revenue to a Fortune 100 manufacturing company gives me a unique insight into how businesses operate. I take the best parts of big and small companies and help you design a business that will let you work where you are best suited while the other parts work with less supervision. I want to fi nd where you are most creative and develop the tools and processes that will let you work where you generate your best ideas. These ideas form the foundation of your business and will help you make more money and enjoy your work more. I want you to have the same goals of planning your work around your life as I have. By helping you build your business and focusing on what you do best, you can build a Whiteboard Business that delivers value to your clients and to yourself. February 2012 • www.CPAPracticeAdvisor.com 7

Articles in this issue

Links on this page

Archives of this issue

view archives of CPA Practice Advisor - FEB 2012