Contents of CPA Practice Advisor - MAR 2012

Today's Technology for Tomorrow's Firm.

Page 10 of 38

Brothers Matt (left) and
Andy (right) Armanino are a go-to team who help firms chart their growth with near real-time analytics.
'AN APP-LIKE EXPERIENCE' "Te tool we deployed gave us wonderful information," Andy says. "It allowed us to see where our business was headed, where we could make changes and take advantage of opportunities." And it helps time wise, Matt says. "It's a solution
that can be deployed in a matter of weeks, not months, and that users can learn in a few hours. "It's an app-like experience. If you know how to use an iPhone or Google, you can use this product to answer the 'how are we doing' questions."
A NATURAL PARTNERSHIP About a year ago, the firm was asked to make a presentation to 50 to 75 managing partners at a Moore Stevens affiliate conference. A 20-minute demo of Armanino
McKenna's dashboard was a hit, especially with Mike Sabbatis, president and CEO of CCH Tax and Accounting North America, who was in the audience and quickly saw the potential value for other CCH customers.
Tat fortuitous meeting grew into a natural
partnership. Working together, the firm and CCH have developed ProSystem fx Practice
x
Intelligence, which consists of the QlikView platform and a custom version of the firm's dashboard that accesses Practice Management data files. It's a web-based solution that keeps up- to-date firm data live in memory for quick analysis and fast graphical response. Armanino McKenna acts as the implementation and consulting partner, working with other CPA firms to tailor the solution to their specific needs. – John Hiatt
2011-0036-3
Watch your profits grow To learn more about Practice Intelligence, and
watch a video featuring the Armanino brothers, visit CCHGroup.com/ProSystemPracticeIntelligence