CPA Practice Advisor

AUG 2016

Today's Technology for Tomorrow's Firm.

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Page 27 of 35

• FEATURE e most important discovery I've made, however, is that what works for one woman might not work for another. W hile many accounting firms correctly recognize the need for female talent in their practice, too many treat related recruiting and retention activities as one-size-fits-all. Despite their best intentions, this approach won't move the needle. W hile I'll be exploring this issue in-depth at my Women in Business panel at Xerocon in August, I've asked a few of my peers to share their perspective on how to nurture female talent in the accounting space. Why Attracting Female Accounting Talent is not One-Size-Fits-All By Amy Vetter I n a recent column, I explored how we can empower female accountants who want it all. As a working mom myself --I own a small business in Ohio and am global vice president of education and head of accounting U.S. at Xero-- I've learned that it is about knowing your breaking point and build- ing a supportive network.

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