CPA Practice Advisor

40 UNDER 40 2012

Today's Technology for Tomorrow's Firm.

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Have you embraced cloud computing? Kupperman Adam 37 Vice President and Head of ONESOURCE Firm Edition, Thomson Reuters Hoboken, New Jersey I am and have always been a strong pro- ponent of cloud computing and have been supporting this technology delivery model since the day I started working with the CPA profession. The notion of software as a service and infrastructure as a service are compelling on so many levels. Cloud com- puting allows for anytime/anywhere acces- sibility, robust security, disaster recovery, and tremendous cost savings for a firm that truly embraces this model. Thinking of technology not as products but as a service is without question the future for our profession and others. Our suite of holistic tax compliance and workflow solutions are entirely cloud-based. How is cloud computing changing the accounting profession, and how concerned are you with the security issues related to cloud computing? Cloud computing is having a profound impact on the profession on many levels. This technology deployment, procurement and operating model affords predictable software and infrastructure expense, enter- prise level security that cannot otherwise be afforded, anytime/anywhere access to mission critical applications without regard to physical location, alleviation of techni- cal burdens & headaches, and enabling technology departments to focus on more strategic initiatives that will translate into more business value to a firm. Properly implemented, the profession should see higher levels of employee efficiency while smoothing and reducing software and infra- structure costs. What ONE piece of technology could you absolutely not live without? Hobbies: Family time, exercising, softball, avid New York Yankees fan My knee jerk response would be my iPhone or iPad for the obvious reasons of being connected to work and having access to in- formation and my media; however, I would have to say the piece of technology that I can't live without still remains to be my TV. How mobile are you regard- ing your work? How have mobile devices and apps impacted your productivity and work-life balance? I am pretty much 100% mo- bile and it has most certainly boosted my productivity and improved my work-life balance. Like many professionals, I am able to conduct most of my business from anywhere with an Inter- net connection especially using my soft IP phone on my computer. I have fully em- braced desktop video conferencing via my laptop and see that technology as being an absolute game changer for collaborat- ing with individuals and teams regardless of geography and improving productivity due to a higher level of personal interaction. To complete the mobile picture, I have setup a dedicated home office and spend a few days per week working from home which also goes hand in hand with improving my work-life balance. NOT including your current employer, what company do you most admire and why? Without question I would have to say Apple because of its ability to transform itself. Apple reinvented itself years ago and continues to change the game with its in- novative consumer products. While I have always been a Microsoft and PC advocate, I have become infatuated with Apple's tech- nologies including its AppleTV and iPhone – and most recently the iPad. What sports team/championship event do you absolutely refuse to miss? As a die-hard baseball fan, the New York Yankees and the World Series. How many monitors do you have on your desk? Two physical monitors, however, my iPad is acting as my third. LinkedIn: http://www.linkedin.com/pub/adam-kupperman/28/440/142 Education: BS in Economics, Wharton School of Business; MBA, Cornell's Johnson School of Management 5 | 2012 CPA Practice Advisor 40 Under 40 BACK TO PAGE 4

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