January/February 2014 • www.CPAPracticeAdvisor.com 3
2014
READERS'
CHOICE
AWARDS
COVER STORY
16 2014 Readers' Choice Awards: The Most
Popular Tech for Professionals
By Isaac M. O'Bannon, Managing Editor
WEB EXCLUSIVES
FEATURES
5 2014: The Year of Your Firm's Website
By Gail Perry, CPA, Editor-in-Chief
20 Accounting Firms Keep Morale and
Productivity High During Busy Season
By Gail Perry, CPA, Editor-in-Chief
21 E-Signatures - The New Normal
By Mary Ellen Power
VOLUME 24, NUMBER 1
CONTENTS
COLUMNS
4 My Perspective: Growing Your Firm: The
Value of Building a Connected Brand
By M. Darren Root, CPA.CITP, Executive Editor
10 From the Trenches: Backup is Still Important
- Options and Strategies
By Randy Johnston
12 The Bleeding Edge: The Dark Side of
Technology Predictions for 2014
By Dave McClure
15 Marketing in Practice: Easy Marketing Tips
for Tax & Accounting Firms During Tax Season
By Kristy Short, Ed.D
22 The ProAdvisor Spotlight: It's An App World:
Intuit Launches Intuit Apps.com
By Taija Jenkins, Assistant Editor
23 Bridging the Gap: 6 Criteria for
Cloud Evaluation
By Jim Boomer, CPA.CITP
Make the Right Software Decision with our
Online Buyer's Guide
www.CPAPracticeAdvisor.com/directory
Exclusive Interview with Gale Crosley
www.CPAPracticeAdvisor.com/11302014
2014 PRODUCT REVIEWS
6 Virtual CFO Platforms
By Brian Tankersley, CPA.CITP, Technology Editor
5
20
22
16
cpa_3_Contents.indd 3 2/5/14 11:39 AM