July 2016 • www.CPAPracticeAdvisor.com 3
VOLUME 26, NUMBER 6
COVER STORY
7 Ten Tips for Accounting Firm Websites
By Sandi Leyva, CPA
COLUMNS
4 From the Editor: New York Show Focuses on
CPA Relevance
By Gail Perry, CPA – Editor-in-Chief
5 From the Trenches: Change for Change Sake?
Or ROI?
By Randy Johnston
21 Bridging the Gap: Does Your Firm Have
Technical Debt?
By Jim Boomer, CPA.CITP, CGM A
FEATURES
12 A Year in the Life of a Payroll Accountant:
Are Your Firm's and Clients' Social Media
Policies Legal?
By Richard D. Alaniz, J.D.
13 SMB Owners Fret Over Finding, Keeping
and Growing Top Talent
By Isaac M. O'Bannon, Managing Editor
14 How We Can Empower Female Accountants
Who Want It All
By Amy Vetter, CPA.CITP, CGM A
15 3 Tax Tips for Millennials
By Jon Baron
16 When, How, and When Not To …
Rehire Former Employees
By Paul McDonald
17 The ProAdvisor Spotlight: QuickBooks Connect The ProAdvisor Spotlight: QuickBooks Connect
2016: Connecting Accountants, SMBs, The Self-
Employed and Developers
18 A Year in the Life of a SALT Accountant:
New Fiscal Year Brings Sales Tax Changes
Across the Country
By Gail Cole
19 The Secret Lives of Accountants
By Gail Cole
2016 PRODUCT REVIEWS
8 Website Builders for Accounting Firms
By Mary Girsch-Bock
CONTENTS
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Check out our Product & Service Guide
www.CPAPracticeAdvisor.com/directory
5 Tips & Tools for
Accounting Firm Marketing
www.CPAPracticeAdvisor.com/12229534
Audits & Notices:
Representing a Client Before the IRS
www.CPAPracticeAdvisor.com/12229585
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