Today's Technology for Tomorrow's Firm.
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S I ACC UNT201A111NT TE & SERVICICES GU GUIDIDE for help — you, their professional accountant. And this makes sense, especially in areas that relate to the technology used for managing the business and its fi nancial processes. Keeping up with the technology you use in your own fi rm can present its own share of struggles and efforts. Add to that the task of keeping up with the technological needs of clients in diverse industries, and you may start to feel a little overwhelmed. This advisory role does have its advantages, though, especially since you have a vested interest in the success of your small business clients. If you can point them in the right direction and help them properly implement the systems and technology they use on a daily basis, you t’s no secret that technology is a critical component of our lives, both professionally and personally. It’s everywhere we turn. For small businesses (and even for most of us in our personal lives), keeping up with ever- changing trends and identifying the tools and products that will actually help us become more effi cient and effective can be a major challenge. Most small businesses don’t have a dedicated IT staff to advise them on their use of technology (although, some may have kids who try to steer them in the right direction on the technology they use in their personal lives). As most of you know, these small businesses will often turn to their most trusted business advisor TECHNOLOGY & E The 2011 Accountant’s Technology & Services Guide Can Help By Melody Steelman, Associate Publisher/Managing Editor and your clients will both realize the benefi ts. This equates to better accuracy with fi nancials and bookkeeping, less time with write-up and reconciliation work, and more streamlined processes and effi ciencies. The 2011 Accountant’s Technology & Services Guide is just one of many resources CPA Practice Advisor offers to assist you in the technology maze. This comprehensive guide features categorized information on client-side and fi rm- focused software, online programs, services and other technologies. CPA Practice Advisor is your source for the technology information you need to help your clients and your own fi rm be more productive and profi table. ■ AUGUST 2011 19 OUNTANT’S GY In Search of Technology for Your Firm or Your Clients?